The biggest privilege of a lifetime is to become who you truly are. Because only then you can choose a job that you love and never have to work a day in your life. And that's exactly what I do.
My Ikigai.
About me
For 30 years, I've created and grown companies from concept to market success. My experience spans both international corporate projects and my own startups across Europe and the Middle East, covering the complete business lifecycle from strategic planning and discovery to launch and growth.








Skills
I build successful digital and non-digital businesses while leading diverse teams through uncertainty. My background combines strategic consulting, digital transformation, and stakeholder management with a systematic approach to complex problems. I stay current on mega trends while focusing on developing people and nurturing talent.

Innovation Journey:From 90s Communication to Ethical Venture Building
Since the 90s, I've evolved from marketing to venture building, always asking "what's next?" My path includes founding Foodgroot (2017) for independent food ratings, leading Marek Hilšer's hyper-efficient presidential campaign (2018), and creating a National Gallery fundraising campaign connecting impressionism with absinthe (2019). I launched Petgroot and Ikiseq in 2020, followed by Climatica in 2021. After serving as Head of Innovation at Creative Dock, I co-founded FEB VENTURES (2023), offering innovation-as-a-service with a focus on ethical venture building and guiding clients through the complex discovery phase.
Curriculum vitae
Your brand is, what other people say about you when you are not in the room
As the CEO of Artstaq I had the pleasure of working with Peter who ran our global marketing & communications. He always impressed me with his innovative and hands on approach, as well as with his deep knowledge of online marketing. He is super creative, a strategic thinker and a hard working individual. When he started his own food-tech project – Foodgroot - I did not hesitate and became an investor.
- Jozef Barta
Co-Founder & CEO Artstaq.com
former CEO of Eurotel & Unicredit Slovakia
It was by chance that I met Petr, and got the pleasure to work with him. As a person he is a very pleasant character to work with, and a real team player. His skills go beyond being a full on senior Digital specialist, to a complete strategist that knows how to deliver real 360° campaign integration.
- Fouad Abou Mansour
COO Impact Porter Novelli MENA
MD Impact BBDO Abu Dhabi, U.A.E.
I have worked closely with Petr for the past year and a half and it is safe to say that his exemplary professionalism makes dealing with him a pleasure. Petr is one of the pillars of the agency - he has been the driving force behind educating, informing and advising our customers about all digital trends and market capabilities - his extensive know-how has elevated the bar when it comes to setting comprehensive strategies. It is truly a pleasure working with him.
- Dany Aouad
Managing Director Impact & Echo BBDO Kuwait
Petr is one the few truly impressive characters of the Czech communication industry. He displays an extraordinary level of creativity combined with a common sense approach to business issues. His ability to pick up relevant information from all kind of sources and then to deliver it in many different ways to the Czech professional community helped him to quickly establish himself as an expert in this field. Petr always impressed me with his energy, enthusiasm and his 'can do' attitude. All this makes him a great leader and a valuable asset to any organization.
- Josef Havelka
COO Leo Burnett MENA
Managing Director Leo Burnett Prague
Petr's genuine enthusiasm and belief in the role of digital is clearly evident in the way he presents his digital strategies. The high standard of work is constantly praised by our clients who come from various industries and is no surprise that they have endeared themselves to Petr. Over the last 3 years, Petr has managed to grow the business portfolio and the digital department at Impact BBDO. I fully endorse Petr to any esteemed company and would strongly recommend your sincere consideration; his potential is clear to see and his track record exemplary.
- Hadi Majeed
Senior Strategic Planner
& Group Account Director at Impact BBDO
Petr is always ahead. When the others are still learning, he settles new rules. When new rules are settled, he looks for the next ones. I would define him by the question: "What's next?" And what's great: his never ending stream of fresh ideas is always business focused. That means he will bring you new ideas which WILL WORK. Fantastic approach in communication business.
- Martin Charvát
Vice Rector at University of Creative Communication
Petr is a valued colleague and friend. Having worked with him closely at Impact BBDO, I would rank him very high among the advertising professionals I admire. His lateral thinking, digital knowledge, planning skills, passion to create compelling work and the energy to carry them through to outstanding presentations has repeatedly wowed me and the clients alike. It was an absolute privilege to work with Petr at BBDO.
- Lokesh Achaiah
Creative Director
at Impact & Echo BBDO Kuwait
Petr possess the ability to manage multiple projects and ensure that all jobs are completed and delivered on the due dates. He is also able to always stay calm and focused during chaotic periods and large projects with tight deadlines. Working with Petr is very pleasant as he has good communication skills which enables him to pass on important information without the bossy effect. Throughout our working period Petr gave a few talks which I found to be very inspiring and motivating as he has very good presentation skills which in turn makes me comfortable and confident.
- Patrick Semaan
Creative Director at Careem Dubai
Petr is one of the most imaginative, passionate and hard working professionals I have had the opportunity to work with. His contribution towards building Ooredoo's digital advertising and social channels has been priceless. Petr is an honest man with integrity who has never shied away from a challenge. He has spent several long nights striving to meet impossible deadlines and in spite of the pressure has come through with incredible advertising and innovative ideas. It was a pleasure working with him and I would like to thank him for all the wonderful lessons I learnt from an inspiring human being.
- Rizwana Khanji
Loyalty Marketing Specialist at IKEA Kuwait
