In the rapidly developing 90's era of "learning-by-doing" I started in the biggest Czech ad agency MARK/BBDO on its major financial and FMCG accounts. After moving to GREY PRAHA I took over the Mars Confectionary account and later founded full-service BTL operation working for Nokia, Skoda, Mars, Assi Domän and others. Later I started consulting Pernod Ricard, Levi Strauss, GE Money, Danone, Energizer, McCann Erickson and Saatchi & Saatchi. In 2002 Josef Havelka hired me as Executive Director for Leo Burnett's Friends of Sales. We managed to grow it from 5 to nearly 80 employees and provided more than 100% yearly growth in the new business record. We became No. 1 integrated BTL agency on the Czech market and the most profitable Leo Burnett unit. We managed the latter transition to Publicis owned network Arc Worldwide. In 2007 we opened first 360° integrated ad agency on the Czech market. Lemonade quickly became a highly visible proponent of new approaches in marketing and advertising communication. It quickly grew from 2 to nearly 40 employees and became popular sought-after agency. In 2013, after more than 20 years in Czech advertising business, I nodded to an incoming offer for a Head of Digital Marketing & Social Media in the biggest and most awarded Kuwait's advertising agency Impact & Echo BBDO, part of one of the best networks in the GCC region.